G.E. downplaying its own logo?
The following is one of G.E.'s online advertisements
as it appears on the Web sites of two daily newspapers, The
Glens Falls Post-Star and The
Saratogian . G.E. fails to display its logo anywhere
in the advertisement.
If you then click on the ad, your computer screen opens to G.E.'s "Hudsonvoice"
Web site. If
one searches carefully, the G.E. logo can just be spotted, but you have
to scroll to the very bottom of the Web page. Even then it is quite
small, and relegated to the lower left hand corner of the screen.
Does this mean that G.E. has discovered (perhaps through focus groups)
that the Company's corporate symbol has high negatives in the public's
Or conversely, does it suggest that G.E.'s image-builders do not want
the public to associate the prized logo with PCB's, pollution, and the
long-term problem of a Hudson River cleanup?
The above advertisement is reproduced here without permission.