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Is G.E. downplaying its own logo?
The following is one of G.E.'s online advertisements as it appears on the Web sites of two daily newspapers, The Glens Falls Post-Star and The Saratogian .  G.E. fails to display its logo anywhere in the  advertisement.

If you then click on the ad, your computer screen opens to G.E.'s "Hudsonvoice" Web site. Am I not good enough anymore to be seen in public?If one searches carefully, the G.E. logo can just be spotted, but you have to scroll to the very bottom of the Web page.  Even then it is quite small, and relegated to the lower left hand corner of the screen. 

Does this mean that G.E. has discovered (perhaps through focus groups) that the Company's corporate symbol has high negatives in the public's mind? 

Or conversely, does it suggest that G.E.'s image-builders do not want the public to associate the prized logo with PCB's, pollution, and the long-term problem of a Hudson River cleanup? 

Click here to find out more   The above advertisement is reproduced here without permission.


Contact G.E.'s board of directors, as well as your elected officials!

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